All our rentals include CDW, SCDW & TP insurances!

Get the best car rental deals in Iceland!

Our car rental discounts have landed and… Oh boy, are you in for a treat! If you rent a car with Reykjavik Auto for a minimum of 1 week, you can get up to 20% off the final price of your rental agreement! *The discount will be applied automatically during the booking process.

Why Reykjavik Auto?

We have the BEST PRICES on the market and the MOST RELIABLE car fleet in Iceland! We’re here to make your road trip unforgettable!

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We only work with the best local rental companies in Iceland, which translates to Icelandic quality standards at the best prices on the island! Pick your favorite rental from our brand new car fleet and hit the road!

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We provide FREE CDW, SCDW & TP insurances with every one of our rentals! Want to take it up a notch? Get our Platinum Plan and go All-Risk!

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Your wishes may not be commands, but you can be sure that they are our priority! Our team of rental experts is available 24/7 to help pave the way, no matter what problems you might run into.

Explore Iceland with us

We love Iceland, we live here and we know it like the back of our hand. Now it’s time for you to discover the island’s magic. Let us show you around!

Why Renting a Car in Iceland is the Way to Go

It’s all very well for us to tell you that there isn’t a better destination in the world to discover by car. Or that driving around Iceland is so special that you’ll be thinking about getting back on the road even when you are face to face with the almighty Godafoss Waterfall… But then you’d only have our word to go on. So let’s take a closer look at WHY renting a car in Iceland is (nearly) as essential as the oxygen we breathe!

  • Go where you want, when you want. Follow your heart’s desires and take your rental car wherever you please! Iceland is a country so packed with hidden treasures and natural wonders that you just can’t go wrong. Get behind the wheel, set your course and discover somewhere new every single day!

  • Save your cash for the good stuff. Why spend your money on expensive day tours and overpriced public transport when you can put it towards making your Iceland road trip so much more special?! Treat your pallet to a unique Icelandic dining experience or your feet to the healing waters of the Blue Lagoon after a full day of hiking. The choice is yours!

  • Don’t wait around for anybody! Life these days is a waiting game. You’ve been waiting for this vacation to arrive, you waited for a cab, for the plane to take off… Enough is enough! You’re in Iceland, the Land of Fire and Ice! Rent a car in Keflavik as soon as you land and take the reins of what is surely going to be the adventure of a lifetime!

Frequently Asked Questions

Got questions? We have answers! Well, that’s as long as you don’t want to know if you’re going to win the lottery or if your spouse will say ‘I do’ at your wedding.

Read on to find everything you need to know about renting a car in Iceland, including payments, booking, cancellations, extras and insurance.

Show me FAQs

Driving Around Iceland - Preparing for the Unknown

Driving in a car that is not your own, on roads that you’ve never driven down before, in some cases under harsh weather conditions, can be as painful as a new pair of shoes after a full-day hike! That’s why preparation is key if you want your Iceland road trip to play out as smoothly as Michael Jackson’s ‘Smooth Criminal’.

Now let’s take a look at the main things you’ll want to be aware of as you zoom out of the garage in your Iceland car rental!

  • Back to basics. Let’s kick things off with an overview of Iceland’s essential traffic laws: you drive on the right side of the road and overtake on the left. The speed limit around the city is 30-50 km/h, seatbelts are compulsory and headlights must be on at all times.

  • Size really does matter. Make sure you choose the right rental car based on the type of road trip you have in mind. Thinking about sticking to Reykjavik and other urban areas (or even the Ring Road)? Then rent a car in Reykjavik! However, if you plan on journeying further out into the mountains, you’ll want a big, bad and brute 4x4 rental that can overcome any challenge that the island can throw at it!

  • Go where you please (kind of). Iceland is yours to explore but you’ll need to do so respectfully. What does that mean? Basically, you can’t just stop your car in the middle of the road if you fall in love with the view, and you can’t go off road with your vehicle on a whim. Doing so can lead to big fines.

  • Better safe than sorry. Iceland is full of potential road hazards, even more so if you plan on exploring the F-roads and venturing into the Highlands. From harsh weather conditions to animals in the middle of the road… Make sure you purchase an insurance policy that covers you against any damage that you are likely to incur!

The Reykjavik Auto Blog

Who said nothing is free in life? If you dare to venture into the articles of our Iceland travel blog you’ll find that the reward is worth the risk!

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A Comprehensive Guide to Iceland’s Golden Circle

Iceland’s Golden Circle is a surefire way to visit the very best natural attractions that southern Iceland has to offer. Read all about it right here!

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Traveling the Ring Road

Already in the driver’s seat of your rented car and don’t know where to go? The Ring Road goes all the way around Iceland, taking you to some of the most emblematic hidden treasures of the Land of Fire and Ice.

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Myvatn Lake Revealed

Myvatn Lake is the fourth largest lake in Iceland, and is considered to be one of the island’s most spectacular natural attractions!

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Top 10 Tips for Driving in Iceland

Iceland is the perfect destination for a once-in-a-lifetime road trip! Read on to make sure everything runs smoothly on your trip!